Party hit a fundraising record while doubling advertising from previous year.
The Conservative Party’s spending outstripped its record fundraising total in 2024 as it ramped up advertising and internal polling ahead of the federal election.
According to records filed with Elections Canada, the party brought in about $42 million in donations and another $5 million in membership fees last year, with total revenues of just over $48.5 million.
The party spent just shy of $50 million over the same period — an increase of nearly $13 million over 2023. A large amount of that money went to advertising, with $7.8 million spent on TV, $7.1 million on digital and $1.5 million on radio. More than $2.5 million went to research and polling.
The $16.5 million the Conservatives spent on advertising was nearly double the sum the party spent on ads in 2023.
Conservative Party reports record-breaking fundraising haul in 2023
Well-funded Conservatives spent $8.5M on advertising in 2023, trouncing other parties
In September, the Conservatives launched an ad spot featuring most of the messages they’d take into the election campaign in the spring, including the “let’s bring it home” tag line. In the ad’s voiceover, Conservative Leader Pierre Poilievre pledged to “cap spending, axe taxes, reward work, build homes, uphold family, stop crime, secure borders, rearm our forces, restore our freedom.”
Poilievre told right-wing influencer Jordan Peterson in a December podcast interview that he had done 600 public events over the previous year, including tours of businesses and factories and the rallies that became a signature of his leadership.
Source: cbc.ca/news/politics
