Artificial intelligence (AI) has increasingly become part of everyday life over the past decade. It is being used to personalise social media feeds, spot friends and family in smartphone photos and pave the way for medical breakthroughs.
But the rise of chatbots like OpenAI’s ChatGPT and Meta AI has been accompanied by concern about the technology’s environmental impact, ethical implications and data use.
What is AI and what is it used for?
AI allows computers to process large amounts of data, identify patterns and follow detailed instructions about what to do with that information.
Computers cannot think, empathise or reason. However, scientists have developed systems that can perform tasks which usually require human intelligence, trying to replicate how people acquire and use knowledge.
This could be trying to anticipate what product an online shopper might buy, based on previous purchases, in order to recommend items.
The technology is also behind voice-controlled virtual assistants like Apple’s Siri and Amazon’s Alexa, and is being used to develop systems for self-driving cars.
AI also helps social platforms like Facebook, TikTok and X decide what posts to show users. Streaming services Spotify and Deezer use AI to suggest music.
There are also a number of applications in medicine, as scientists use AI to help spot cancers, review X-ray results, speed up diagnoses and identify new treatments.
What is generative AI, and how do apps like ChatGPT and Meta AI work?
Generative AI is used to create new content which can seem like it has been made by a human. It does this by learning from vast To bet and images. ChatGPT and Chinese rival DeepSeek’s chatbot are popular generative AI tools that can be used to produce text, images, code and more material.
Google’s Gemini or Meta AI can similarly hold text conversations with users.
Apps like Midjourney or Veo 3 are dedicated to creating images or video from simple text prompts.
Why is AI controversial?
While acknowledging AI’s potential, some experts are worried about the implications of its rapid growth.
The International Monetary Fund (IMF) has warned AI could affect nearly 40% of jobs, and worsen global financial inequality.
Prof Geoffrey Hinton, a computer scientist regarded as one of the “godfathers” of AI development, has expressed concern that powerful AI systems could even make humans extinct – although his fear was dismissed by his fellow “AI godfather”, Yann LeCun.
Critics also highlight the tech’s potential to reproduce biased information, or discriminate against some social groups.
This is because much of the data used to train AI comes from public material, including social media posts or comments, which can reflect existing societal biases such as sexism or racism. And while AI programmes are growing more adept, they are still prone to errors – such as creating images of people with the wrong number of fingers or limbs.
Generative AI systems are known for their ability to “hallucinate” and assert falsehoods as fact, even sometimes inventing sources for the inaccurate information.
Apple halted a new AI feature in January after it incorrectly summarised news app notifications.
The BBC complained about the feature after Apple’s AI falsely told readers that Luigi Mangione – the man accused of killing UnitedHealthcare CEO Brian Thompson – had shot himself.
Google has also faced criticism over inaccurate answers produced by its AI search overviews.
Are there laws governing AI?
Some governments have already introduced rules governing how AI operates.
The EU’s Artificial Intelligence Act places controls on high risk systems used in areas such as education, healthcare, law enforcement or elections. It bans some AI use altogether.
Generative AI developers in China are required to safeguard citizens’ data, and promote transparency and accuracy of information. But they are also bound by the country’s strict censorship laws.
In the UK, Prime Minister Sir Keir Starmer has said the government “will test and understand AI before we regulate it”.
Both the UK and US have AI Safety Institutes that aim to identify risks and evaluate advanced AI models.
In 2024 the two countries signed an agreement to collaborate on developing “robust” AI testing methods.
However, in February 2025, neither country signed an international AI declaration which pledged an open, inclusive and sustainable approach to the technology.
Several countries including the UK are also clamping down on use of AI systems to create deepfake nude imagery and child sexual abuse material.
Source: bbc.com/news/articles
